Red Light Holland (TRIP.C) throws a logo redesign party with Russell Peters and Khloe Terae

Red Light Holland (TRIP.C) is up 17.1% on the day, culminating in a blast-off trend that’s seen them rise from last month’s high of $.07 to now trade at $0.205. It’s been an interesting month for the nascent psilocybin market, which has benefited from greater visibility and shifting regulatory sands and opened options for United States-based psychedelic companies.

In light of all the changes, TRIP is launching it’s own bid for enhanced visibility on December 14, 2020, through a logo redesign contest on their multiple social media channels. They’re putting the call out to graphic designs, artists, daydreams, night-dreamers, dancers, influencers, writers, psychedelics enthusiasts, anyone on ayahuasca, folks involved in brand building, and even non-creatives, who’d like a chance to contribute to their brand.

They’ll announce the rules for the context on the morning of the contest, and encourage participants to get on social media and make their pitch to be part of the Red Light Holland Logo Redesign Committee. They’ll be joining Chief Creative Officer Russell Peters—yes, that Russell Peters—and Clothing Brand Ambassador Khloe Terae. Three winners will be chosen before the year is out and they’ll receive CAD$5,000 for their participation. The logo is expected to go live in 2021.

“When Todd pitched this idea to me, my initial response was a rare one because I replied – that’s not a bad idea at all! We are excited to hear, read and see participants’ reasons on Social Media as to why they should be chosen to be a part of this committee with Khloe and me for Red Light Holland’s Logo Redesign Contest. We are elated to put up $15,000 (CND) to the winners for their creative input. This is right up our alley because it’s outside of the box, it connects with people, it’s collaborative and it’s fun,” said Russell Peters, Red Light Holland chief creative officer.

If you’re unfamiliar with Russell Peters, he’s a Canadian stand-up comedian, actor and producer, and was considered by many to be one of the biggest comedians in the world during the last decade, regularly selling out stadiums with his brand of observational humour. He ranked on Forbes’ list of the world’s highest paid comedians, and was the first comedian to get a Netflix stand-up special. His last Netflix special was Almost Famous in 2016, and he took a four year break from stand-up to act and presumably count his money, before coming back on Amazon Prime Video with Deported.

Khloe Terae is a supermodel and celebrity influencer with an extensive social media following including 2.4 million followers on Instagram (@Khloë ), 2.2 million likes on Facebook, and 647,000 followers on Twitter. She’s appeared in Playboy, MAXIM, Sports Illustrated, walked runways in Paris, LA, Miami, NYC, and Toronto, and has appeared on numerous Billboard ads in Beverly Hills, Las Vegas and West Hollywood.

“As our Brand grows, I really wanted to have a logo that represented and reflected those who support us and believe in the future of legal access to psychedelics through education and information. Also, because of the current tough economic times, collectively as a company we were thinking of ways to give back, especially during the holiday season,” said Todd Shapiro, Red Light Holland CEO and director.

Definitely off to a good start.

—Joseph Morton

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